Under these guiding principles, all the employees of SK Hynix worked in unison to enhance our competitiveness by increasing productivity and shortening the development period of our core products, to improve stability and profitability of our revenue structure, and to lower our debt ratio to improve our financially stability. We also implemented performance-based evaluation system and group-centered learning culture to assist employees in continual improvement of their skills and abilities. All the while, SK Hynix never wavered from its commitment to the community through practicing carbon management, eco-friendly product development, and contribution to local communities.

In the future, SK Hynix is committed to making increasing contribution to Korean and global economic growth and to the development of humanity while delivering highest value to all our stakeholders. In particular, we are committed to the following:

We will continue to realize sustainable growth through unrivaled technologiy superiority and product competitiveness.

We believe a “New Era of Memory Growth” is upon us, driven by soaring demand for innovative, mobile, smart digital devices. Although industry will remain fiercely competitive due to declining semiconductor memory price and oversupply of certain products on the market, we are committed to sustained growth through unmatched competitiveness in technology and products.

We will improve our business processes to boost customer satisfaction and confidence.

As applications of semiconductor memories diversify from traditional PCs to smartphones and tablet PCs, customers are demanding customized, converged solutions to meet their specific needs. To meet these demands, we will continually improve our business processes not only to be most cost effective but to provide the right products at the right time to satisfy customer needs. We will “manage for customer satisfaction” through proactive in quality control, R&D, manufacturing and post-sales customer support.

We will put people—and, respect for people—at the core of SK Hynix with “win-win” management as the foundation of SK Hynix Spirit.

“SK Hynix Spirit” is essential in our quest to be the Best Memory Solution Provider. Historically, great corporate spirit was always behind a successful organization. SK Hynix Spirit will be at the core of everything we do with our stakeholders. We will foster best talents and instill corporate culture where these talents can be expressed to the fullest.

We will dedicate ourselves to making SK Hynix “Long Lasting Great Company”.

SK Hynix supports and observes the United Nations Global Compact (UNGC). We are fully committed to fulfilling our social responsibilities. Together with all our stakeholders, we will tirelessly pursue our goal of becoming a “Long-lasting Great Company.”

I am grateful to all our stakeholders for your confidence in and support of SK Hynix, and I humbly ask for your continued support in the future.

Thank you.

April 2011
Kwon Oh-Chul
President & CEO, SK hynix Inc.