Environmental protection has become a high priority for governments and corporations worldwide. Applications such as highly virtualized data centers, servers and supercomputers that consume a lot of power can take advantage of low power DDR3 SDRAM to enable cooler and power-efficient systems, while lowering electricity cost.

Hynix is responding to the industry demand for eco-friendly or 'green' products that reduce power consumption, improve system reliability and reduce carbon emissions. Hynix 3xnm 2Gb DDR3 features 15% lower power consumption than 4xnm 2Gb DDR3. 1.35V(DDR3L) product yields an additional 20% power savings and attractive solution for applications requiring Energy Star compliance.

This product is also ideal for mobile applications, such as notebooks, where it markedly extends battery life. The design philosophy adopted on Hynix’s advanced 3xnm process will benefit future high density DRAM components.

The 3xnm process along with Hynix’s design optimization and internal signaling innovations reduces power consumption and enhances performance. Devices operating at 1.5V and 1.35V(Low Voltage) exhibit similar bandwidth characteristics.

Demand for low power consumption in mobile systems, such as notebooks and server systems in datacenters, is the emerging trend. Hynix’s strategy is to satisfy customer needs for reduced power consumption and improved performance with technology advancements such as the 3xnm product.

Ultrabook is a new category of Notebook, which is built to be thin and light with tablet-like features (AOAC: Always On Always Connected, instant on, long battery usage). Demand will increase from 2012 if price is attractive enough. Surge in Ultrabook demand will lead the PC market for upcoming years.

Ultrabook PC Market Forecast (M Units)

As DDR3 offers superior performance and power savings, notebooks have widely adopted DDR3 memory. With rapid transition to DDR3, processor vendors are supporting DDR3 platforms at speeds up to 1600Mbps. Since the launch of the mobile PC CPU supporting 1600Mbps in January 2011, OEMs are gradually adopting 1600Mbps SODIMM in their mobile platforms.

Currently it is limited for High-end Quad core system only. With the new CPU launch in 1Q12 1600Mbps portion will increase rapidly.

Notebook DDR3 1600 Adoption (DDR3 based)